The 9 Best AI Video Generators for Creators and Marketers: Tried and Tested

AI video tools have revolutionized content creation, helping with everything from scriptwriting and clip generation to editing optimization and even AI-driven avatars. If you’re a content creator, marketer, or simply someone looking to enhance video production, these AI tools can make your workflow more efficient and creative.

When I first explored AI video generators in mid-2024, I found them useful but not game-changing. However, updating this list in 2025 has been eye-opening—some of these tools have dramatically improved, offering impressive, game-changing capabilities.

From basic editing enhancements to full-fledged AI-generated videos, these tools span a wide range of functionalities. Whether you need to remove filler words, generate entire cinematic scenes, or create AI-driven talking avatars, there’s an option for you.

Below, I’ve listed the best AI video tools, organized by ease of use rather than ranking. Let’s dive in!

1. InVideo

Best AI video generator for quick and customizable video creation.

InVideo is an AI-powered video generator that helps users create professional-looking videos with ease. It offers a vast library of templates, stock footage, and AI-driven editing tools, making it ideal for marketing videos, social media content, and presentations.

Key Features:

• AI-powered video creation with pre-made templates
• Text-to-video feature for automated video generation
• Access to millions of stock images and video clips
• Customizable transitions, effects, and voiceovers

Pricing: Plans start at $15/month (billed annually).

2. Synthesia

Best AI video generator for creating AI avatars.

Synthesia specializes in AI-generated talking avatars, offering over 70 avatars and 120 voices in its starter plan. It’s particularly useful for creating corporate training videos or tutorials.

Key Features:

• AI avatars for presentations and explainer videos
• Customizable voiceovers and translations
• Option to create a personalized AI avatar

Pricing: Plans start at $22/month (billed annually).

3. HeyGen

   Best AI video generator for lifelike AI avatars and voiceovers.

HeyGen is an advanced AI video generator that specializes in creating hyper-realistic AI avatars and voiceovers. It’s perfect for businesses looking to create engaging marketing videos, product demos, and training content without the need for a camera or actors.

Key Features:

• AI avatars with natural facial expressions and lip-syncing
• Text-to-video functionality with multilingual voiceovers
• Customizable templates for quick video creation
• Supports video translations for global reach

Pricing: Plans start at $29/month.

4. Canva

Best AI video tool for simple, user-friendly video creation.

Canva is already a favorite for graphic design, but its AI-powered Magic Studio extends into video editing. Features include text-to-video generation, auto-visual effects, and AI avatars. If you’re already using Canva for design, its AI video tools seamlessly integrate into your workflow.

Key Features:

• AI-powered animations for typography and graphics
• Realistic AI-generated video clips
• Simple, intuitive interface for quick edits

Pricing: Free plan available; Pro plans start at $12.99/month.

5. Veed

Best AI video tool for complete AI-generated videos.

Veed allows users to create entire videos with AI, including voiceovers, music, and footage. Its AI avatar generator and user-friendly interface make it a great choice for beginners.

Key Features:

• AI-assisted video generation with step-by-step guidance
• Customizable AI voiceovers and stock footage
• Intuitive workflow integration

Pricing: Free plan with limited features; Pro plans start at $12.99/month.

6. Sora

Best AI video generator for complex, cinematic scenes.

Developed by OpenAI, Sora generates entire scenes from text prompts. It maintains scene consistency using a storyboard-style approach, making it great for creating immersive and atmospheric videos.

Key Features:

• AI-powered scene generation from text prompts
• Consistent visual storytelling
• Ideal for artistic and conceptual content

Pricing: Available as part of ChatGPT Plus ($20/month).

7. Hailuo AI

Best AI video generator for experimenting with emerging AI video technology.

Hailuo AI is a fun, accessible tool offering unique features like subject reference (using the same character across multiple videos) and advanced camera movement control. It’s one of the best free AI video generators available today.

Key Features:

• Free daily generation credits
• Advanced customization for AI-generated scenes
• Active user gallery for inspiration

Pricing: Generous free plan; paid plans start at $14.99/month.

8. Descript

Best AI video tool for transcript-based editing.

Descript redefines video editing by allowing users to edit videos like text. Cut a word from the transcript, and the corresponding video clip is removed instantly.

Key Features:

• Filler word removal (eliminate “ums” and awkward pauses with one click)
• Green screen editing and eye-contact correction
• AI-enhanced studio sound for clearer audio

Pricing: Free plan available; paid plans start at $12/month.

9. Runway

Best AI video generator for advanced generative AI features.

Runway’s Gen-3 Alpha model can create stunning videos from text prompts, animate still images, and even generate lip-syncing avatars from voice recordings.

Key Features:

• Text-to-video AI generation
• Background removal and slow-motion effects
• Subtitle and AI-driven editing tools

Pricing: Free plan available with 125 credits; Standard plan starts at $15/month.

AI Video Generators: The Future of Content Creation

While AI video generators can’t fully replace human creativity, they significantly reduce the workload involved in scripting, filming, and editing. These tools offer powerful ways to streamline content production and enhance storytelling.

If you’re a content creator or marketer looking for the best AI video tools, this list gives you a solid starting point. But with AI technology evolving rapidly, new tools are constantly emerging—so if you have a favorite AI video generator that’s not listed here, let me know!

Want more AI video tools?
The AI video space is growing fast, with new tools launching regularly. Keep an eye out for even more innovations in AI-driven video production!